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We've been fascinated by Ural motorcycles for nearly 20 years, so it was perhaps inevitable that we became a Ural repair center in 2016 and a full dealership at the start of 2019. We keep several new Urals in stock at all times, in addition to a demo bike so you can take a proper test ride. (To schedule a ride, please contact us.) Unlike the big multi-line dealers, we are genuinely enthusiastic about these machines, and our primary Ural mechanic is also the shop owner. We are a service-oriented dealer, and our sales process is essentially consultative -- we'll answer all your questions, let you ride a Ural (with a motorcycle drivers license), write up a detailed quote with the options you want, and let you decide whether to buy. No strong-arm tactics, no "let me talk to the manager", and no ridiculous hidden fees or upselling for service contracts that you'll never use.

Our total prices are actual "out-the-door" prices for non-Tennessee residents. Seriously, write a check for that amount and that's it. (You'll pay sales tax to your own state when you register it.) If you'll register the bike in Tennessee, we do have to collect the sales tax, which for a new Ural will work out to somewhat less than 8% thanks to Tennessee's "single article" tax. And you'll pay your County Clerk for the registration fee.

Current offers from Ural vary and are explained on their site.
• Trade-in boost of $500: If you've been thinking about trading in the bike you don't ride so much anymore and want to get on a Ural, for a limited time the trade in boost is $500 for any motorcycle.

Unpictured and on-order Urals are itemized after the photo listings.

New Urals not pictured above

2023 Gear Up Base Trim in Terracotta Metallic with rear bumper, spare wheel, and luggage rack -- Our current demo bike -- MSRP $21,509, total with freight and setup, minus $500 demo bike discount: $22,459 -- available now and has had its first service completed ($500 value)

Expedition, Standard, and Base Trim are explained below.


Used Urals

• 2021 Ural Gear Up GEO Limited Edition. 19,500+ miles. Upgraded to the 2022 rear brake and parking brake. Installing soon: CV joint sidecar driveshaft. Finished a 2,000 mile, 5-day ride in November 2023 with no problems. Also ran the Smoky Mountain 500 trail (3 days of forest roads) with no problems while keeping up with more nimble two-wheeled motorcycles. All service records available from new. Includes the Ural metal front fairing/windscreen, factory-painted to match the GEO paint scheme. We're not actively trying to sell this because it's a lot of fun to have a modern Ural that we can get dirty... but an offer near $20,500 would motivate us to finish getting it ready and have it detailed. Out the door price when new was $28,490 and it truly is a limited edition.

2002 Ural Tourist in Gloss Black 1,662 km. Engine rebuilt at 877 km by us in late 2023, including new crankshaft and bearings, Herzog timing gears, Denso alternator, and new cylinders and pistons. Previous owner took it... let's just say "too far" off road, resulting in some paint damage. Insurance balked at repairs because of a 7" long, 1" wide dent on the tub that can't be made perfect without a complete repaint of the tub. Repainting exceeded insurance's willingness to repair, so we will make the light mechanical repairs it needs and then get the paint detailed but not re-done. Expected price $4,500, available spring 2025.

2004 Ural Patrol 2WD in Olive Green with 2WD currently under repair (broken carb holder bolts in both cylinder heads, lucky us!). 50,000 km. Expected price roughly $6,000.

 


2025 Urals on order

• Gear Up Standard in Sahara with black powertrain and the Sahara package. This one is reserved!
• Gear Up Standard in Sahara with black powertrain and the Sahara package. (Expected arrival in April)

2025 and 2024 bikes are unchanged from 2023, but we've been installing the new silicone valve cover gaskets on them just on principle.

2023 Urals got a new crankcase with better sealing, roller tappets (mid-year change started January 2023), and a CV-joint sidecar driveshaft.

Standard Trim MSRP $21,999, includes the familiar features: spare wheel, luggage rack, front bumper, fog lights, sidecar electrical panel, shovel, and jerry can.
Base Trim keeps the MSRP to $19,999 by doing without the spare wheel, luggage rack, front bumper, fog lights, sidecar electrical panel, shovel, and jerry can. These can all be added as accessories at any time.
Sahara MSRP $23,799 Same as Standard Trim, plus Sahara tan paint, rider adjustable windscreen, sidecar nose and fender luggage racks, rear bumper, sidecar light protection, tail light protection, hand guards, headlight grill, H4 LED headlight bulb
Expedition Trim includes everything in the Standard Trim plus: Adjustable touring windscreen, sidecar windscreen, sidecar light protection, taillight protection, sidecar rear bumper, reinforced expedition cylinder protection bar, gas tank with toolbox, GEO heavy duty luggage rack, skid plate, sidecar nose luggage rack, sidecar fender luggage rack, handlebar clamp ball mount, LED headlamp bulb, headlight grill, USB power charger, Ural hand guards, rear fender luggage rack (behind rider), protective undercoating and protective coating inside tub. Oh, and the reflective XPD decal. If you want "the works," this is it -- and you can still choose to upgrade the shock absorbers and maybe add the accessory hitch receiver. Comes in special colors shown on Ural's site. MSRP is $26,999.

• 2024 model freight (to get it from the port to our dealership) is $950. Our setup fee remains a bargain at $500 (it's a few hours of work the way we set them up). We don't charge a "doc fee." No one likes a doc fee. Seriously, a lot of doc(umentation) fees are a straight-up money grab. If you buy somewhere else, fight them on the doc fees!
• We can special order almost any color and option package you'd like. Typically the wait time is 3-4 months to arrive from the factory in Kazakhstan, but sometimes it takes longer.


Urals we've sold

Need some inspiration for a custom order? Here are some of the Urals we've sold recently. Feel free to contact us if you're interested in different colors or combinations -- the factory in Irbit is able to make almost any Ural you can dream up!