We've been fascinated by Ural motorcycles for nearly 20 years, so it was perhaps inevitable that we became a Ural repair center in 2016 and a full dealership at the start of 2019. We keep several new Urals in stock at all times, in addition to a demo bike so you can take a proper test ride. (To schedule a ride, please contact us.) Unlike the big multi-line dealers, we are genuinely enthusiastic about these machines, and our primary Ural mechanic is also the shop owner. We are a service-oriented dealer, and our sales process is essentially consultative -- we'll answer all your questions, let you ride a Ural (with a motorcycle drivers license), write up a detailed quote with the options you want, and let you decide whether to buy. No strong-arm tactics, no "let me talk to the manager", and no ridiculous hidden fees or upselling for service contracts that you'll never use.
Our total prices are actual "out-the-door" prices for non-Tennessee residents. Seriously, write a check for that amount and that's it. (You'll pay sales tax to your own state when you register it.) If you'll register the bike in Tennessee, we do have to collect the sales tax, which for a new Ural will work out to somewhat less than 8% thanks to Tennessee's "single article" tax. And you'll pay your County Clerk for the registration fee.
Current offers from Ural vary and are explained on their site.
• Trade-in boost of $500: If you've been thinking about trading in the bike you don't ride so much anymore and want to get on a Ural, for a limited time the trade in boost is $500 for any motorcycle.
Unpictured and on-order Urals are itemized after the photo listings.
New Urals not pictured above
• 2023 Gear Up Base Trim in Terracotta Metallic with rear bumper, spare wheel, and luggage rack -- Our current demo bike -- MSRP $21,509, total with freight and setup, minus $500 demo bike discount: $22,459 -- available now and has had its first service completed ($500 value)
Used Urals
• 2021 Ural Gear Up in Sahara tan 26,623 miles at the moment (6/30/25). We need to fix a mild engine oil drip, but we've put 120 miles on it already with no troubles. Front fender needs to be replaced to get rid of some bubbled paint, but we have the fender on hand already. Cosmetically this one is not a "10" by any means, because it was well-used by a customer who traded in on a 2024 Sahara. By the way this is the earlier Sahara tan, which is "10% gloss" rather than completely matte.
• 2020 Ural Gear Up in Red. 11,444 miles. We're taking care of some cosmetic and mechanical details, and will then perform a complete service on it before putting down 100 or so miles of road testing to make sure we're satisfied with it.
• 2017 Ural Gear Up in Urban Camo 3,777 miles. We've ridden this one 70 miles so far and it's done well for us. The history of it is that the first owner rolled it over, off-road, and insurance paid for the damage repair. (We did all the work, back in 2020, at 2,064 miles.) A few months later the right throttle body failed, and it was replaced with a remanufactured one. The second owner sold it to us.
• 2016 Ural cT in Terracotta 31,496 km. Serviced by us at 31,327 km and running well on recent road tests. We're going to give it new tires. Has dual tractor seats currently; we can swap for Solo 2/3. Rim recall will be complete prior to sale.
• 2015 Ural Gear Up in Forest Fog 11,112 km reserved Recently rebuilt final drive; rim recall done. $8900
• 2014 Ural Gear Up in Black and Silver 26,133 km. This is gloss black, with the wide silver stripes. It's well-loved. The sidecar fender shows some extra love (dents and such). We've put about 50 km on it so far.
• 2014 Ural Tourist T in Flat Black 12,750 km. This is flat black with tractor seats, with a fair amount of customization, by which we mean red accents and decals with jokes/puns about dentistry. A couple of small dents on the tube and sidecar fender. Big bright LED auxiliary lights mounted near the headlight. Will probably be looking to get $7,900 for this one once we've fully serviced it and put at least 100 km on it ourselves.
• 2013 Ural Retro in Black with white pinstripe 4,207 km. This is gloss black with double white pinstripes, and it's got the deluxe passenger accommodations. (Nicer sidecar seat and interior trim.) Well cared for by the previous owner, who kept it covered in a garage. Price of $8,500 includes include a new set of 6-ply Duro 308 4.00-18 tires.
• 2013 Ural Retro modified It's not officially a Mad Max-themed sidecar rig, but it could serve the job very well as-is. This one is a bit of a story, but the short version is that a previous owner kind of did a lot of things to it we wish they hadn't. As a result it's got flat black paint, an aftermarket headlight, no gauges, some dents, some rust, and a MotoGadget m-unit system running the electric side of things. (We don't love the MotoGadget, but fixing the installation was less costly for us than trying to make this bike a stock Retro again.) Mileage is completely unknown, since the original gauge is gone and the MotoGadget odometer was never actually set up properly, as far as we could tell.
• 2004 Ural Patrol 2WD in Olive Green with 2WD currently under repair (broken carb holder bolts in both cylinder heads, lucky us!). 50,000 km. Expected price roughly $6,000.
• 2002 Ural Tourist in Gloss Black 1,662 km. Engine rebuilt at 877 km by us in late 2023, including new crankshaft and bearings, Herzog timing gears, Denso alternator, and new cylinders and pistons. Previous owner took it... let's just say "too far" off road, resulting in some paint damage. Insurance balked at repairs because of a 7" long, 1" wide dent on the tub that can't be made perfect without a complete repaint of the tub. Repainting exceeded insurance's willingness to repair, so we will make the light mechanical repairs it needs and then get the paint detailed but not re-done. Expected price $4,500, available spring 2025. Sale pending
2025 Urals on order
• Gear Up Standard in Sahara with black powertrain and the Sahara package. (expected arrival TBD)
• cT in Terracotta Metallic customer order, but you can order one, too
2025 and 2024 bikes are unchanged from 2023, but we've been installing the new silicone valve cover gaskets on them just on principle.
2023 Urals got a new crankcase with better sealing, roller tappets (mid-year change started January 2023), and a CV-joint sidecar driveshaft.
Standard Trim MSRP $21,999, includes the familiar features: spare wheel, luggage rack, front bumper, fog lights, sidecar electrical panel, shovel, and jerry can.
Base Trim keeps the MSRP to $19,999 by doing without the spare wheel, luggage rack, front bumper, fog lights, sidecar electrical panel, shovel, and jerry can. These can all be added as accessories at any time.
Sahara MSRP $23,799 Same as Standard Trim, plus Sahara tan paint, rider adjustable windscreen, sidecar nose and fender luggage racks, rear bumper, sidecar light protection, tail light protection, hand guards, headlight grill, H4 LED headlight bulb
Expedition Trim includes everything in the Standard Trim plus: Adjustable touring windscreen, sidecar windscreen, sidecar light protection, taillight protection, sidecar rear bumper, reinforced expedition cylinder protection bar, gas tank with toolbox, GEO heavy duty luggage rack, skid plate, sidecar nose luggage rack, sidecar fender luggage rack, handlebar clamp ball mount, LED headlamp bulb, headlight grill, USB power charger, Ural hand guards, rear fender luggage rack (behind rider), protective undercoating and protective coating inside tub. Oh, and the reflective XPD decal. If you want "the works," this is it -- and you can still choose to upgrade the shock absorbers and maybe add the accessory hitch receiver. Comes in special colors shown on Ural's site. MSRP is $26,999.
• 2024 model freight (to get it from the port to our dealership) is $950. Our setup fee remains a bargain at $500 (it's a few hours of work the way we set them up). We don't charge a "doc fee." No one likes a doc fee. Seriously, a lot of doc(umentation) fees are a straight-up money grab. If you buy somewhere else, fight them on the doc fees!
• We can special order almost any color and option package you'd like. Typically the wait time is 3-4 months to arrive from the factory in Kazakhstan, but sometimes it takes longer.
Urals we've sold
Need some inspiration for a custom order? Here are some of the Urals we've sold recently. Feel free to contact us if you're interested in different colors or combinations -- the factory in Irbit is able to make almost any Ural you can dream up!

Sold: 2024 Gear Up Standard in Forest Fog Metallic with Bronze Satin frame and wheels
May 4, 2025Stylish bronze frame with deep green bodywork MSRP now $25,299

Sold: 2023 Gear Up Standard in Green Tanager
March 21, 2025Special one-off edition from Ural HQ! $1,500 discount

Sold: 2024 Gear Up Standard in Bronze Satin
August 28, 2024Refined Bronze Satin paint, MSRP $22,199

Sold: 2023 Gear Up Expedition in Polar Dawn
June 18, 2024New Expedition trim from the factory, MSRP $31,724

Sold: 2023 Gear Up Standard in Flat Green
April 21, 2024Classic flat green with black powertrain, MSRP $24,400

Sold: 2023 Gear Up Standard in Klein Blue
March 15, 2024Standard color, silver powertrain. MSRP $22,555

Sold: 2023 Gear Up Standard in Terracotta Metallic
September 1, 2023Standard color, silver powertrain. MSRP $24,570

Sold: 2023 Gear Up Standard in IKB Metallic Satin
August 19, 2023Sparkly matte blue?! $1,100 discount

2023 Gear Up Standard in Forest Fog Metallic
August 19, 2023Handsome Forest Fog Metallic, MSRP $26,605

Sold: 2023 Gear Up Basic in Flat Green
June 15, 2023Basic trim, but with the tool tank and jerry can. MSRP $20,739

Sold: 2022 Gear Up Forest Fog Metallic Sportsman
February 19, 20232WD with the classic Sportsman package. MSRP $23,047